A SOULFUL BEGINNING
The story dates to around the year of 2015 when Minoo & Ashish Deora often discussed their desire to give back to the community in whatever way they could once they attained the age of 50. However, their inner calling to make a difference in other people’s lives made them embark on this “Journey of Giving” much sooner than planned.
The couple formalized their intent by registering “Aurum Foundation”, a charitable trust and thus began a soulful journey which Minoo and Ashish have been nurturing with tremendous love, patience and tenacity. “Aurum Foundation” was renamed as “Aurum Neev” in 2022.
OUR IKIGAI : 6 CORE PILLARS
Beti Bachao Beti Padhao
Giving wings to their dreams
Nutritious Meals
Reducing malnourishment
Medical Interventions
Prioritizing good health
Tree Plantation
Planting hope for the future
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Safe Man-Hours
Think safe. Work safe. Be safe
Animal Haven
Nourishing and cherishing lives
Beti Bachao Beti Padhao
Giving wings to their dreams
Inspired by the government’s ‘Beti Bachao Beti Padhao’ mission, we have set out on a journey to educate, uplift, and empower young girls. Our focus remains on creating meaningful educational opportunities and building the right infrastructure for underprivileged girls, so they can pursue knowledge with dignity and confidence.
So far, we have proudly contributed over 400+ Girls’ Education Years, provided 950+ Educational Kits, sponsored 1 Digital Classroom, and installed 1 UV+UF Water Filter. In addition, we extended support for essential infrastructure like washroom facilities, nutritional meals, and the education of girls rescued from red-light districts—helping them reclaim their future.
In partnership with Swami Vivekananda Educational Pratishtan, Palghar, we have sponsored over 500 Girls’ Education Years till date. Additionally, we have supported Savitribai Phule School, Palghar, and Chirner School, by sponsoring over 300+ Girls’ Education Years, continuing our mission to empower and educate young girls.
Our support has reached schools including:
- Ashram School, Chirner (Uran)
- Krantijyoti Savitribai Phule School, Palghar
With 900+ Girls’ Education Years as our foundation, we are determined to build a future of 8,000+ Girls’ Education Years by 2027.
Nutritious Meals
reducing malnourishment
Combating hunger and malnutrition is at the heart of building sustainable communities. Our steadfast commitment to providing nutritious meals to those in need continues to inspire and drive our efforts. We take immense pride in having served over 96,000+ nutritious meals as part of this mission.
Through our association with Mumbai Roti Bank, we are helping combat child malnourishment and have, till date, provided over 3,58,800+ nutritious meals to children in need. Additionally, through our support to the Annamrita Foundation, we have, till date, served 29,300+ nutritious meals, further strengthening our cause.
Through meaningful partnerships with organizations such as:
- Roti Bank Foundation, Mumbai
- Girija Welfare Association, Kharghar
- Jeevan Sach Social Development Foundation, Kharghar
- Saint Shri Sainath School, Airoli in collaboration with the Annamrita Foundation
Till date, we have served 5,51,500+ Nutritious Meals. With a clear humanitarian vision to reduce malnourishment, we are determined to scale this impact and serve 15,00,000+ meals by 2027.
Medical Interventions
Prioritizing good health
At the core of our mission lies a deep commitment to the well-being of our members and the community. Through our Medical Interventions initiatives, we strive to strengthen healthcare infrastructure and extend support to marginalized communities by expanding both our outreach and impact.
We have strengthened community health through key initiatives: distributing 75 boxes of medicines benefiting over 13,000 people, donating 20 medical beds, and supporting maternal and child health with medical supplements for 13,000+ mothers, expectant mothers, and children across 56 villages under the Basti Parivartan Yojana. We also facilitated 1,200 dialysis procedures for patients in need.
In association with RSS Jankalyan Samiti and its affiliated organizations — Gram Aarogya Rakshak Prakalp, Mata Bala Arogya Ahaar Prakalp, and Dr. Prabhakar Patvardhan Hospital — we have, till date, positively impacted over 62,400 lives, reinforcing our commitment to community health and well-being.
These efforts have positively impacted beneficiaries such as:
- Gram Aarogya Rakshak Prakalp
- Mata Bala Arogya Ahaar Prakalp of RSS Jankalyan Samiti, Panvel
- RSS Jankalyan Samiti’s Dr. Prabhakar Patvardhan Hospital, Panvel
- Rupvan Foundation, New Panvel
To date, we have successfully facilitated over 62,400 medical interventions. With unwavering resolve, we are dedicated to reaching 1,00,000+ interventions by 2027, ensuring healthier, stronger communities for tomorrow.
Tree Plantation
Planting hope for the future
Environmental conservation and maintaining ecological balance are more critical than ever. At the Aurum campus, we have launched a strategic initiative to plant select tree species known for their exceptional oxygen-producing capacity. This initiative not only contributes to environmental sustainability but also inspires our members to actively participate in preserving nature.
We invite all our guests, staff, and stakeholders to “adopt a tree,” which we nurture throughout its lifespan. Each tree is tagged with a QR code, allowing adopters to receive regular updates on its growth and status.
In collaboration with Global Vikas Trust, Palghar, we have planted over 1,10,000+ fruit-bearing trees to date, marking a significant step forward in our sustainability journey. Additionally, over 2,800 trees planted at Rabale Police Station stand as a testament to our ongoing commitment to a greener, cleaner future.
Over 20,100 trees planted so far in partnership with:
- Global Vikas Trust, Palghar
- NMNC, Nisarga Udyan, Koparkhairane
In our broader mission to enhance green cover, we have successfully planted 1,12,800+ trees and are committed to reaching a milestone of 5,00,000+ trees by 2027 through multiple plantation drives.
Safe Man-Hours
THink safe, work safe. Be safe.
At Aurum, safeguarding the occupational health and safety of our members and on-site workers is our utmost priority. We are committed to achieving the goal of zero accidents and injuries across all our project locations.
We have implemented several essential measures, including comprehensive health and safety risk management training, the installation of safety screens, strict enforcement of protective equipment usage, and regular reviews of our health and safety management processes. These initiatives collectively ensure a safe working environment and help minimize potential incidents during work hours.
Our unwavering commitment to safety is reflected in the accumulation of over 25 million+ safe man-hours to date, ensuring the well-being of our workers, residents, clients, and visitors. Additionally, we have upskilled 1,400+ workers and conducted numerous welfare activities for their benefit.
Our target is to achieve 30+ million safe man-hours by 2027, reflecting our unwavering dedication to fostering a culture of safety.
Animal Haven
Nourishing and cherishing lives
Continuing our commitment to animal welfare, we have expanded our efforts to ensure that cows, bulls, buffaloes, and dogs receive the nourishment and care they deserve.
The Aurum नींव Gaushala in Khalapur, home to over 135 animals, stands as a sanctuary providing a safe and nurturing environment where every animal can thrive. Witnessing their well-being reaffirms the power of compassion and consistent care.
In addition, we supported Paws & Furs by contributing 1,02,000+ meals for an entire year to feed cats and dogs in need.
Our initiatives have positively impacted:
- Kalote Animal Trust, Khalapur
- Paws & Furs, Mumbai
Till date, we have fed over 1,76,600+ meals to animals and adopted 270+ cattle. Looking ahead, we aim to nourish and care for over 10,00,000+ cattle by 2027, further strengthening our mission to protect and sustain animal life.
Under each core pillar, we contributed –
- 900+ Girl's Education Years
- 5,51,500+ Nutritious Meals
- Medical Interventions provided to 62,400+ People
- 1,12,800+ Trees Planted
- 1400+ Workers Upskilled
- 1,76,600+ Meals to Animals
